The Coca Cola Company Struggles with Ethical Issues Essay Essay Example

The Coca Cola Company Struggles with Ethical Issues Essay Essay Example The Coca Cola Company Struggles with Ethical Issues Essay Paper The Coca Cola Company Struggles with Ethical Issues Essay Paper 1 ) . What function does corporation repute drama within organisational public presentation and societal duty? Develop a list of factors or features that different stakeholders may utilize in measuring corporate repute. Are these factors consistent across stakeholders? Why or why non? Corporate repute plays a really built-in portion within organisational public presentation and societal duty. Either one important incident or several incidents can act upon the perceptual experience of a company’s image and repute held by its stakeholders and clients. This may hold a permanent consequence for many. many old ages. Coca-Cola’s ( Coke ) repute has been tarnished because of the legion allegations of unethical behaviour and deficiency of societal duty chiefly in the international market. In 2000. Coke failed to put in Fortune’s top 10 â€Å"America’s Most Admired Companies† . The undermentioned twelvemonth it vanished from the â€Å"100 Best Corporate Citizens† as honored by Business Ethics magazine ( p. 409 ) . Along with losing its good standing in the corporate universe. Coke has besides experienced some instability in its fiscal public presentation. While in the early portion of 2000 Coke maintained a sound balance sheet ( p. 416 ) . its growing proved to be a small more dead by 2009 with portions fluctuating between $ 59 and $ 37 per portion ( p. 410 ) . This slow growing was speculated as a consequence of the assorted allegations of unethical behaviour and illegal patterns. The increased turnover in direction and the going of cardinal investors ( p. 410 ) may besides hold contributed to the job. Until the company rebuilds its repute. Coke may go on to see dead growing. Assorted factors are involved when mensurating corporate repute. These factors are based on an individual’s degree of engagement. A customer’s primary concerns may include merchandise safety and quality. degree of client service. and the selling schemes used to actuate them to purchase. Customers may no longer esteem a company known to systematically maltreat its employees. fails to follow up on client service issues. or is involvedwith unethical selling patterns. A company’s intervention of its employees is observed at all degrees including degree of preparation. safety in the work topographic point. age favoritism. racial favoritism. sex favoritism. every bit good as rewards and benefits that are offered. Investors are chiefly concerned with a company’s repute. fiscal position. degree of profitableness. every bit good as its degree of societal duty and concern moralss. Whether the investor agrees or disagrees with the company’s concern patterns refering employees. clients. and stakeholders. it will impact the investor’s determination to ab initio put or stay invested in a company. 2 ) Assume you have merely become CEO at Coca Cola. Sketch the strategic stairss you would take to rectify the concerns emanating from the company’s board of managers. consumers. employees. and concern spouses ; authoritiess ; and the media. What elements of societal duty would you pull from in reacting to these stakeholder issues? The first measure would be to set up an ethics commission in each subdivision location. Based on the information given. it is ill-defined if the allegations of misconduct resulted from mundane concern patterns or if certain employees chose to ignore the company’s mission statement. Following. finishing a societal and moralss audit to develop a precedence list of actions to be action. The 3rd measure would be to end and prosecute any employee who cognizing violated Coke’s policies and end anyone who refuses or fails to honour company policies traveling frontward. Another measure includes uninterrupted developing on moralss and cultural consciousness preparation. This instruction will greatly better Coke’s place with the international market. And eventually. making a commission devoted to societal duty and find of new and advanced ways for Coke to come on in this country and turn out to the critics its degree of committedness towards societal duty. 3 ) What do you believe of Coca-Cola’s environmental enterprises? Are they merely window dressing. or does the company seem to be sincere in its attempts?As presented in this instance survey. it is apparent that Coke has made great paces in its attempts towards societal duty both internally and externally. While the company critics believe it has non done sufficiency and that the attempts made are a agencies of concealing the corruptness ( p. 416 ) . I partly agree with the critics. I am troubled with the deficiency of taking duty for any incorrect making. This leads me to believe Coke is concerned with covering up the corruptness alternatively of taking ownership of the errors made. Equally far as has Coke done plenty. I steadfastly believe the company is on the right path. The company has been accused of consuming and polluting the groundwater in India. In response. 320 rainwater-harvesting installations were built to regenerate and return all groundwater ( p. 414 ) . Recycling and climatic alteration are other enterprises Coca-Cola has embraced. The PlantBottle developed by Coca-Cola truly has a positive impact on the environment. Not merely is it partly made from plant-based stuff. it is to the full reclaimable and reduces the usage of unrenewable resources and C emanations ( p. 415 ) . However. I feel the company’s resources can be better spent other ways to cut down emanations. unrenewable resources. energy ingestion. etc. alternatively of establishing a vesture line made from recycled plastic bottles that finally will stop up in the landfills. Based on the information provided in the instance survey. I believe Coca-Cola is sincere in its attempt to broaden its societal duty. I besides feel that some of its determinations are non in the company’s or the environment’s best involvement. 4 ) . In what other ways does this instance relate to the constructs that we have learned in the chapters so far? The instance survey reveals allegations of corruptness. unethical behaviour. and deficiency of societal duty that have plagued Coca-Cola for the past two decennaries. This instance survey besides reveals some of the unethical selling tactics used by the company. The most unethical tactics were its deceptive advertisement that sodium carbonate was healthy for kids and that its Vitamin Water was besides healthy when in fact it contained high degrees of sugar ( p. 413 ) . The instance survey besides discusses happenings of accounting fraud by channel stuffing which resulted in increased grosss and basically inflated its fiscal statement net incomes ( p. 411 ) . The instance survey exposes misdemeanors of antimonopoly Torahs with the most noteworthy being Coca-Cola offering discounts and vouchers to cut down shelf infinite available to the competition ( p. 410 ) . Finally. th e instance survey uncovers several incidents of unethical employment patterns including unequal wage and racial favoritism.